Daimler Trucks North America chooses NorthStar Pure Lead

Daimler Trucks North America (DTNA) has chosen the Swedish-American energy storage manufacturer NorthStar Battery Company as the supplier of Ultra High Performance Pure Lead AGM batteries for the next generation Cascadia Truck. NorthStar is also available as an extended life option on the majority of DTNA platforms, creating a strategic partnership valued at up to $500,000,000.


NorthStar is a world leader in battery technology, having developed the highest output batteries for the heavy duty truck market. The current market is driving the industry to manufacture batteries that provide higher capacity, longer life, and greater reliability while reducing maintenance costs. NorthStar’s batteries undergo rigorous testing to ensure a consistent product that is guaranteed to perform.


DTNA is leading the way by being the first to market in offering its customers an Ultra High Performance Pure Lead AGM power solution as a standard offering for ParkSmart models. This provides a triple advantage to fleets by improving efficiencies, reducing down time and lowering operating costs which is paramount in today’s highly competitive market. Customers trading in trucks every four years may never have to replace a battery during the ownership cycle of the truck.

NorthStar has received worldwide approval to supply batteries to Daimler Original Equipment platforms. Focusing primarily with DTNA, NorthStar underwent Daimler’s very comprehensive world-class audit and testing process in competition with other well-known brands to gain approval.


“We are pleased that effective today NorthStar is available as a replacement battery through the DTNA dealer network across North America. NorthStar is also the primary supplier of batteries on the ParkSmart truck platform, and can be ordered as a factory option upgrade on most other models, providing DTNA customers the most powerful performance today,” says John Semeniuk, President, Transportation Products, NorthStar Battery Group.


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DIMNSA to be Exclusive Provider of NorthStar Transportation Batteries in Mexico

NorthStar Battery is pleased to announce it has completed a strategic partnership with DIMNSA to become the exclusive distributor to Mexico for its transportation series of products; DIMNSA will provide NorthStar’s complete line Ultra High Performance Pure Lead AGM Heavy Duty Automotive and Marine batteries throughout Mexico.


As power demands continue to increase in all types of transportation applications, customers need a solution that will ensure their fleets start every time, as time is money and today’s busy fleets understand the cost of down time. Through DIMNSA’s extensive market coverage they are able provide their customers with a solution, regardless of where in Mexico they are or where they go. Both companies are committed to expanding the NorthStar product offering throughout Mexico by delivering a lower cost of ownership option that will ensure greater productivity and less failures in the field.


“Helping our customers reduce cost and improve the reliability of their fleets is one of our top priorities. Partnering with NorthStar enables us to deliver a turnkey solution to enterprise customers to help them be more productive with less downtime,” said Alberto Tamez, Director General, DIMNSA


“We are extremely pleased to have partnered with such a highly respected and professional company in Mexico to expand our SLI product range. Mr. Tamez has the full support of our Engineering, manufacturing and sales teams to ensure success as his team expands throughout Mexico” said John Semeniuk, Vice President, NorthStar Battery.


DIMNSA seleccionada como proveedor exclusivo de las baterias para transporte de NorthStar en Mexico.

NorthStar Battery tiene el placer de anunciar el lanzamiento de la asociacion estratégica de negocios con DIMNSA como distribuidor exclusivo para todo Mexico con todas las series de productos de transporte: DIMNSA proveera la linea completa de baterias de NorthStar, de Ultra Alto Desempeno Puro Plomo Acido Absorbido (AGM) Uso Pesado, Automóvil y Marino en todo el territorio Mexicano


Mientras todos los servicios de transporte crecen y demandan mas energía en todas sus aplicaciones, los clientes necesitan una solución que les asegure que sus flotas siempre puedan encender sus motores, el tiempo es dinero, por lo que las flotas ocupadas hoy en día comprenden el costo por perdida de tiempo. A traves de DIMNSA y su cobertura extensa del mercado Mexicano, podran proveer una efectiva y eficaz solucion a sus clientes en todo el territorio. Es de acuerdo mutuo entre las dos compañías, la expansion de los productos de NorthStar en el territorio Mexicano, al mejor costo de inversión para el cliente, asegurando mejoría en la productividad del mismo, disminuyendo las fallas mecánicas en las carreteras y campos de operación de los equipos.


"Ayudar a nuestros clientes a reducir los costos de operacion y mejorar el desempeño de sus flotillas es una de nuestras principales prioridades. La asociación con NorthStar nos permite entregar soluciones inmediatas a nuestros clientes empresarios, ayudandoles a ser mas productivos con menos tiempo perdido por problemas mecanicos, " dice Alberto Tamez, Director General de DIMNSA".


"Estamos extremadamente satisfechos de obtener dicha asociacion con esta altamente respetada y profesional compañía en México, expandiendonos con todos nuestros productos de arranque de motores. El Sr. Tamez y su equipo, tienen todo nuestro soporte y apoyo técnico de nuestros ingenieros y nuestro equipo de ventas para asegurar todo el éxito, durante la expansion en Mexico" dice John Semeniuk, Vice Presidente de NorthStar Battery.

Top 5 Finish for Derek West After Tough Qualifier

Congratulations to Derek West and the Jimmy's racing team for another top 5 finish. It was an amazing comeback, after a disastrous qualifying round, where the front drive shaft came loose, their exhaust system was crushed, and the engine wiring ripped out. But the pit crew managed to put the car back together just in time to qualify in the 39th position, the second to last spot.


The race leader started three and a half minutes in front of Derek with the staggered start. "I was just determined to catch as many of the racers in front of me as I could and still keep the car together so I could get a decent finish. During the last hour of the race, the track conditions were brutal!"


The race lasted for a little over 2.5hrs and at the end Derek and team had secured a 5th place finish. This would be enough to increase their 1st place lead in the Nitto national points championship as well as the move into 2nd in the western division.

NorthStar OEM Supplier to ClimaCab

In the USA, strict new anti-idling laws have been put in place to protect the environment. The laws prevent long-haul drivers from idling their truck engines to power air conditioning and other electronics. ClimaCab is an innovative air-conditioning system that can run for more than 13 hours, even when the truck is not. It also has a built in patented start assist function that eliminates false starts.


Of course the best battery to run this system is a NorthStar Battery, due to it's deep cycling and long life performance. 


ClimateCab has recently passed a range of tough environmental regulation tests, while saving truck fleets an impressive amount of fuel. The company behind ClimaCab, Crosspoint Solutions, can also add bunk heaters and inverters to provide an integrated cab comfort, power management and idle reduction system.


You can read more about the ClimaCab system here.

NorthStar 2015 Exhibition Schedule

It's another busy year on the road for NorthStar Battery. We'll be at more than 25 exhibitions big and small all around the world. From Automechanika in Chicago, TowerXchange in Singapore, IBEX in Louiseville, AfricaCom in Cape Town, Electronica in Munich and SEMA in Las Vegas, our team will be out and about showing off our new products and innovative solutions.


Check back here for upcoming show info and more details. Current upcoming shows include:


- Automechanika Chicago booth 2102, April 24-26, McCormick Place West, Chicago 

- BattCon, May 12-14, Orlando

- Unlimited Off-Road Expo, June 7-9, Louiseville  

Cameron Lawrence Wins Another Trans-Am Ttitle

Cameron Lawrence has done it again, winning another Trans-Am Championship Title, this time in his new Dodge Challenger, with the help of the new NorthStar DIN Batteries. The Miller Racing Team wrapped up the SCCA Trans Am Series in the final race of the season at the Daytona International Speedway. Lawrence, the 22-year-old Trans Am Series’ TA2 class points leader heading into the finale, led from the pole position and for the entire 29-lap, 103-mile race, capturing his second and back-to-back TA2 titles.


“It’s awesome to be back home and have a little home field advantage for the last race of the season and the championship,” said Lawrence, of Windermere, Florida. “Definitely having all my friends and family here helped on race day and calmed my nerves down a little bit. The crew is awesome and worked so hard since we made the switch to the Dodge Challenger SRTs. We had a few setbacks along the way but everyone worked hard until we won the championship. It’s been a great year!”


The tightly contested battle for the championship saw Lawrence entering the Daytona race in his No. 1 CTEK/NorthStar Battery Dodge Challenger SRT just one point shy of his top contender, Adam Andretti. His record setting pole time of 1:51.319 now stands as a new track record and it broke his own qualifying record set last year, as well as adding one point to his championship points margin.


Saturday’s victory was Lawrence’s seventh of the year, ending the 2015 season with 310 points, 21 more than runner up Andretti. The 50-car entry was the largest in Trans Am history at Daytona and was an appropriate end to a great year of growth for the Trans Am Series. Congratulations to Cameron and the team!


NorthStar Battery DIN Series Now Available

NorthStar Battery has now officially launched its 48 and 94R AGM DIN batteries – the same international OEM size that companies such as GM, Chrysler and BMW use for their new models. Proudly made in the USA, NorthStar Batteries use the latest manufacturing technologies to deliver long life, superior cranking, unrivaled cycling, faster recharge and minimal maintenance, even in extreme conditions. 


“NorthStar Pure Lead AGM Technology has been proven in the field and we’re pleased to offer it for a new range of vehicles,” says John Semeniuk, Vice-President of SLI for NorthStar Battery. “We’ve faced down the harshest environments and the toughest challengers and our batteries have always come out on top. You just can’t beat a NorthStar.”


With the launch of the DIN Series, NorthStar can now provide a perfect fit OEM solution to over 150 million vehicles, covering automotive, marine, RV, heavy duty, first responder and enthusiast markets. The NorthStar DIN Series is already being put to the test: Trans Am 2 champion Cameron Lawrence who drives for the Miller Racing team is using them in his car for the 2014 season.


Mike Miller, owner of Miller Racing, says he has been impressed by the performance of the new range, and is very happy to continue the winning partnership with NorthStar Battery. “Their advanced AGM battery technology was used to win last year’s championship, and we hope to continue that success through our association with Northstar this year,” he says. 

West Marine Selects NorthStar Battery as Top Pick of 2014

West Marine, the largest specialty Waterlife Outfitter of quality marine grade products, apparel, footwear and accessories, named NorthStar Thin Plate Pure Lead AGM Batteries as one of its Top Picks for 2014. 


“NorthStar Pure Lead Modular 8D Battery offers the best performance and is the highest capacity 8D available in the marketplace,” said West Marine’s Executive Vice President of Merchandise, Ron Japinga. “The modular design makes installation much easier and replacement costs lower." 


Ron says no other battery manufacturer has so cleverly engineered an 8D battery that has both the user and installer in mind. NorthStar's Thin Plate Pure Lead manufacturing technology allows for superior cranking and reserve capacity, higher density for more cold cranking amps, plus four times the cycle of flooded lead-acid batteries. Pure lead technology also prevents the plates from sulfating; the number one cause of battery failure. 


Arriving in West Marine stores this March, visitors can learn more on the web at westmarine.com.

NorthStar Battery and CTEK Chargers Win Big at Daytona

Cameron Lawrence has finished off the 2013 Trans Am 2 series in style, driving his red Miller Racing car - powered by NorthStar Battery - to a win at Daytona, in a race that was also sponsored by NorthStar Battery and CTEK Chargers. Cameron was already named 2013 TA2 Champion back in round 8 of the series, and his performance today showed just how much he deserved the title.

“2013 has been just amazing,” said Lawrence. “We’ve had such a great year. I don’t know if it can get any better than this. It was just a flawless year. Being around Mr. Miller (Mike Miller, owner of Miller Racing) and Pete Halsmer, it’s been incredible to learn from them. My knowledge now, compared to the beginning of the year, is completely different. I’ve had great people working with me every step of the way.” 

Lawrence started on pole, led every lap, and turning in the TA2 record lap time on the course, a 1:54.572, never relenting in his pursuit of another Trans Am victory, also in his home state, in front of friends, family and fans. The TA2 class is one of the most rapidly growing class in road racing, and Lawrence will be back to defend his title next year.

STIHL and NorthStar Battery win Super Boat National Champs

NorthStar Battery has helped the STIHL race team become the Super Boat National Champions.The STIHL team has been using the NSB AGM 24M battery all season, and are very happy with its performance and durability. The batteries were supplied to the STIHL team by Dave DeLezenne, who runs Unique Custom Marine Ultra One Batteries and is an approved NorthStar distributor.

“I knew I needed to have a raceboat run the batteries to prove how well they work,” says DeLezenne. “Everything about these batteries is perfect for performance boats—they can handle the abuse, they’re low maintenance and they offer superior cold-cranking amps. By putting them in a raceboat I knew they would endure the harshest environment possible. And there’s a reason I turned to the STIHL team, they’re world champions and everything they do is professional.”


The STIHL team is owned by Robert “JR” Noble, who drives the 38-foot STIHL Powerboat catamaran alongside throttleman Grant Bruggemann. With the national championship under their belt, the team now have their sights on the internation championship,which will be held later this year in Key West, also in Florida. Good luck guys!

NorthStar Wins Environmental Award

The Missouri Water Environment Association presented NorthStar Battery with the Gold Industrial Wastewater Pretreatment Compliance Award at MWEA's Annual meeting held March 24-27, 2013. Gold Award winners must be in complete compliance with all wastewater discharge and reporting requirements, must have an industrial wastewater treatment process or pollution prevention program, and must have a history of good relations with the nominating city or sewer district. 


The Missouri Water Environmental Award Association is dedicated to preserving, protecting, and improving the quality of Missouri's water environment. The Association advance’s the science of water quality, educates, disseminates technical information, increases public understanding and promotes sound environmental policy. MWEA represents a diverse membership of water environment professionals from the public and private sectors.

NorthStar onboard for 500mph attempt

The world’s fastest automobile, The Turbinator, which currently holds the land speed record at 470 mph, will soon attempt to break the 500 mph barrier. But to do it they will need some serious battery power - that's where NorthStar Battery come in.


Our NSB AGM 31M is one of the only batteries in the world that can deliver the ultra high performance that this attempt requires.


Rick Vesco and his Vesco Racing Team have built a custom 4400 horsepower @ 16500 rpm internal combustion engine, with a 4-wheel-drive system. NorthStar Battery wishes them a fast and safe run out there!

Bassmaster Elite Rick Morris on fire thanks to NorthStar Battery

After 20 years of competing in Bassmaster tournaments, Rick Morris is still in great form thanks to the NorthStar AGM 31M Battery onboard his boat. After four events of the 2013 season Rick is 15th on the leaderboard, competing against 100 of the world’s best fishermen.


“NorthStar Battery has made a huge difference for me,” he says. “This is my second season using this battery and it’s just the best. My style of fishing is quite aggressive, I work hard out there, so I need a battery that I can rely on."


"At the last event we had to travel about an hour and a half across salt water to get to the fresh water, and then once I got there I probably covered 5 miles of beach, fishing as fast as I could. This battery helps me cover a lot of water, and then do it again the next day.”


Rick has been catching some big fish this season, like the 9 lbs 11 oz monster he caught at the Sabine River Challenge in Orange, Texas. But conditions on the water can often make it difficult.


“In Texas I was fishing off a hump and it was very windy. I had to use 3/4 throttle just to hold my position on the water. I was there for quite a while, and without a NorthStar Battery I couldn’t have done that.”


Rick has a tough season ahead of him, but thanks to NorthStar Battery he will be one to beat.

NorthStar powers record-breaking voyage from New York to San Francisco

Italian sailing veteran Giovanni Soldini has smashed the record for fastest voyage between New York and San Francisco, via Cape Horn, with the help of NorthStar Battery. Soldini made the journey of 13,225 miles (21,332 km) in only 47 days, 42 minutes and 29 seconds. The previous record was 57 days, 3 hours and 3 minutes, set in 1998 by Frenchman Yves Parlier.


His boat, the Maserati, carried six NorthStar NSB 100FT batteries to run the vital power systems and navigation equipment onboard. The batteries were supplied to Soldini through NorthStar’s Italian distributor, HESA. Soldini says he chose NorthStar batteries because they deliver exactly what he needs.


“I chose NorthStar Batteries for their characteristics of high cycling and superior fast recharge performance. Completely sealed and possible to install in any position without any acid leakage, these batteries proved to be reliable even in extreme temperatures and are perfect for sailing needs.”


Soldini says one major benefit of using NorthStar batteries was the fuel savings. “The energy issue has always been important to me, above all on the occasion of this very challenging record. The contribution of NorthStar batteries provided by HESA was decisive because of their fast recharge by solar panels and allowed us to halve fuel consumption. We carried only 250 liters of fuel instead of 500. Also, thanks to these batteries, during sunny days we have been completely independent.”


But rather than stopping to rest and enjoy his amazing achievement, Soldini is planning his next record attempt – sailing from San Francisco to Hawaii. Thanks to NorthStar Battery, he is bound to succeed again.

NorthStar automotive batteries outperform the competition in ‘torture tests’

NorthStar Ultra High Performance Batteries proved to be the best of the best after outperforming the competition through two brutal ‘torture tests’. The ‘Winch’ and ‘Boombox’ tests were conducted by JP Magazine for their March 2013 issue, using Group 34 size batteries from all of the top manufacturers.

In the ‘Winch’ test, the NorthStar G34M Battery pulled a jeep weighing 6,500 lbs a distance of 471 ft. That’s almost 100 ft further than the closest competitor battery, made by Odyssey, which could only manage 382 ft. The Die Hard Platinum managed 352 ft and the Optima Yellow 307 ft. In the ‘Boombox’ test, the NorthStar Battery had enough power to run a custom-made 40 amp sound and lighting system for an impressive 95 minutes. Again, the Odyssey could only last 92 min, the Optima 84 min and the Die Hard Platinum 81 min.

So if you need to winch yourself out of trouble or run a killer sound system, then NorthStar is clearly the best choice.

Top 5 Finish for Derek West After Tough Qualifier

Congratulations to Derek West and the Jimmy's racing team for another top 5 finish. It was an amazing comeback, after a disastrous qualifying round, where the front drive shaft came loose, their exhaust system was crushed, and the engine wiring ripped out. But the pit crew managed to put the car back together just in time to qualify in the 39th position, the second to last spot.


The race leader started three and a half minutes in front of Derek with the staggered start. "I was just determined to catch as many of the racers in front of me as I could and still keep the car together so I could get a decent finish. During the last hour of the race, the track conditions were brutal!"


The race lasted for a little over 2.5hrs and at the end Derek and team had secured a 5th place finish. This would be enough to increase their 1st place lead in the Nitto national points championship as well as the move into 2nd in the western division.

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